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OD2

Rebrand a currently defunct online music download website, OD2 (On Demand Distribution).

 

Tagline: "OD2 Connecting musicians with music lovers worldwide."  

RIT Fall 2020

Individual

School Project

Deliverables

Abstract Video

Motion Graphic 

Tools

Adobe Illustrator

After Effect

OD2-Logo.jpg
 

Video Concept 

Custom Requirement: 

​"We want a clean, minimal design, that is hip and modern to define our brand, the graphic elements of this promotion should be abstract enough to not lock it to any specific genre. We do not want graphics of music notes or instruments for example. In addition, the audio track should be electronic, energetic, and upbeat but should not contain lyrics." 

Logo Development

Mood Board

 
 
 

Storyboard & Initial Sketches

  • Ins
  • Vimeo
  • LinkedIn