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OD2
Rebrand a currently defunct online music download website, OD2 (On Demand Distribution).
Tagline: "OD2 Connecting musicians with music lovers worldwide."
RIT Fall 2020
Individual
School Project
Deliverables
Abstract Video
Motion Graphic
Tools
Adobe Illustrator
After Effect

Motion Graphic
Video Concept
Custom Requirement:
"We want a clean, minimal design, that is hip and modern to define our brand, the graphic elements of this promotion should be abstract enough to not lock it to any specific genre. We do not want graphics of music notes or instruments for example. In addition, the audio track should be electronic, energetic, and upbeat but should not contain lyrics."
Logo Development

Mood Board

Logo Development
Mood Board
Storyboard
Storyboard & Initial Sketches




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