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KitTea Shop

KitTea is a cat tea shop where consumers can enjoy drinks and pet cats at the same time. KitTea is a great place for cat lovers and tea lovers to relax. 

Cat adoption services are also available. Adoption activities will be held in the shop every once in a while. Consumers can easily participate in activities through their APP and website.

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RIT Fall 2020

Individual

School Project

Deliverables

Branding

Promotions

(3D Motion) 

Packaging

Tools

Adobe Illustrator

Photoshop

CINEMA 4D

After Effect

Premiere Pro

 

Branding 

Sincerity: Kindness  |  Hopeful  |  Comfortable  |  Cheerful  |  Peaceful 

POP

Most cat cafés mainly provide coffee, snacks, and offer the company of cats. Some cafes provide information on adoption.

POD

KitTea also provides tea and milk tea, as well as delicious snacks for customers and cats. Adoption activities will be held from time to time. This is a good time for cats to find their right home and people to find their best furry friends. 

Target

For cat lovers and tea lovers who want to pet cats, and take a break. For people who look for a furry friend. 

Style Guide 

The logo concept cleverly combines a cat and a teapot to show the idea of the store name - KitTea. 

 

KitTea's color palette includes brown - the color of tea, navy - the color of night, and cream - the color represents soft and warm sunshine. The pattern of feathers represents the playful and cuteness of the kitten. Its iconography contains the teapot, teacups, kittens, and icons of various teas. Filson Soft font is round and cute, which gives people a friendly and cheerful feeling. 

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Packaging

KitTea's packaging adopts an openable box design and comes with a separate tea bag packaging, which is clean and easy to use. 

 

The packaging uses different colors and tea icons to distinguish the different kinds of teas. The icons on the logo will also change according to the tea. The feather pattern inside shows the cat's playfulness and cuteness. There are different tea quotes and wishes in the tea box, full of love, warmth, and inspire every tea drinker. 

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Adoption Event Promotion 

Cat adoption services are also available. Adoption activities will be held in the shop every once in a while. Consumers can easily participate in activities through their APP and website. 

Saving lives, saving costs, and bringing benefits to you are the three important points of adopting a kitten from KitTea.

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Simple Registration

Consumers can easily join in the adoption activities through KitTea's APP and website by email. Participants will receive information and photos of the kitties through email.

 

Promotional Video

Video Concept 

In the beginning, the kitten was in a cardboard box in a dark warehouse. Then the box opens, and the kittens get their home sweet home. The phone screen shows how easy is it to adopt a kitten from KitTea. 


Saving lives, saving costs, and bringing benefits to you are the three important points of adopting a kitten from KitTea.

 

Storyboard

Inspiration Board

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